Community leader Gertrude Hoffman Peele was a baby when her parents moved to Jacksonville from Tuskegee, Ala. in 1929. She developed an intense connection to family, education and community activism. Peele, who has been recognized locally and nationally for her advocacy for children was determined to push for change in her community. Peele who had retired more than 15 years ago as CEO of Carthage Chapel Funeral Home, used her time away from work to volunteer and advocate for her community.

A longtime leader for the Jacksonville Section of National Council of Negro Women, serving in national, state and community leadership positions was goal. Prior to her untimely passing Mrs. Peele was focused on the Reed Educational Campus in Northwest Jacksonville. Mrs. Peele developed the center to work with at-risk girls ages 9-12, offering educational classes, computer training, physical fitness and gardening. The campus carries the name of a friend who died and donated the house.

The legacy of Mrs. Gertrude Hoffman Peele continues under the leadership of
Executive Director Kruzshander Scott. Under the tutelage of Executive Director Scott Jacksonville section of NCNW has continued to build and foster lasting relationships, aligned the local section with the National platform of initiatives, as well as forged ahead to bring more awareness about NCNW to the countless women and young girls in Jacksonville, Florida and surrounding areas.